A clickable video puts the control over the video in the hands of the viewer, so they can decide on what’s most relevant or appeals most to them. It provides a personalized experience that’s very comparable to a normal surfing experience, but which is mostly absent from regular online videos.
Consumers appreciate it when they receive the opportunity to look for their own relevant information, rather than only receiving standard marketing language which is identical to every viewer.
In these videos, viewers can click through on various chapters to a certain website where they can obtain more in-debt information, tailor made to what they’re looking for.
8 reasons why interactivity will add an extra boost to your next video campaigns:
HOT AND INNOVATIVE
Clickable video is hot and innovative, it provides that little extra over more traditional means of communication. Differentiate from the competition!
TOP USER EXPERIENCE
Clickable video offers an active experience to the viewers. Top user experience!
MAKE MONEY WITH YOUR VIDEO
Clickable video boosts (e-)sales and increases revenue! Direct sales from the video is perfectly possible.
INCREASE CUSTOMER RETENTION
Clients spend about 14X more time on the product or brand because of clickable video.
ENGAGE THE VIEWER
Clickable video is ideal when you’re aiming for stronger client involvement and interaction!
ADD AN INCENTIVE TO YOUR VIDEO
The gaming aspect or the incentive in the video provides immediate advantages for the viewer, which raises the viral potential of the campaign tremendously!
UNLEASH YOUR CREATIVITY
Clickable video offers a wide range of possibilities to add a call to action and to develop extraordinary creative campaigns.
OBTAIN DETAILED ANALYTICS
Because of the detailed user analytics, you can easily measure the return on investment and refine and optimise your future campaigns.